
You look for some nice place to eat it, and when you do:

You open the lunch box and you find this:

or this:

or this:

Isn't it great? I really love the idea. The boxes were designed by Emma Smart for ASDA and I discovered them in Yanko Design.
As a designer, she's got more projects, and you can see them on her Website.
Link: Emma Smart
Via: Yanko Design